Prospr prepares for growth – Panu Hällfors joins as CTO

Performance-based influencer marketing platform Prospr is strengthening its position as Panu Hällfors joins the company as Chief Technology Officer. Panu brings extensive experience in both international business and software development leadership.

The appointment reinforces Prospr's goal to build an innovative, scalable platform that expands brands' growth opportunities in influencer marketing and supports micro-influencers in growing from hobbyist creators into entrepreneurs.

Panu brings broad experience from product and technology leadership roles and a strong vision of how technology can enable new business models. As Prospr's CTO, he is responsible for the company's technology development and ensuring the platform serves both social media influencers and brands in the best possible way.

“We are truly delighted that Panu is joining our team. His experience and expertise are exactly what we need to take Prospr to the next level. We want to build a platform that makes collaboration between influencers and brands smooth, transparent, and effective,” says CEO Veera Ullah.

“Having Panu on board is a game-changer for us. Under his leadership, we can expand the platform from pilot use directly to multiple international markets and bring our service to app stores. This opens entirely new opportunities for both influencers and brands to collaborate more easily and efficiently,” comments co-founder Eerika Yaropolskiy.

Panu Hällfors comments: “The main reason I wanted to join Prospr is that I believe in the founders' vision, expertise, and way of doing business. They are people who are not afraid to get their hands dirty, and it is a real pleasure to work with them! Affiliate marketing is clearly an underserved market in Europe, and micro-influencers in particular need an easy-to-use platform that makes business fair and transparent.”

Prospr focuses especially on micro-influencers who may not have a massive follower count but have a strong position in their field and an authentic connection with an engaged audience. These influencers act as a trusted bridge between brands and customers.

Prospr is a community and network that helps micro-influencers grow into entrepreneurs. Together with brands, Prospr is building the future of influencer marketing, where authenticity and engagement are at the center.

For more information: CEO Veera Ullah, veera@prosprapp.com, +358 400 127 108