Prospr Prepares for Growth – Panu Hällfors Appointed Chief Technology Officer

The performance-based influencer marketing platform Prospr is strengthening its position as Panu Hällfors joins the company as Chief Technology Officer. Panu brings extensive experience in both international business and leading software development.

The appointment reinforces Prospr’s goal of building an innovative and scalable platform that increases growth opportunities for companies in influencer marketing while supporting micro-influencers in growing from hobbyist content creators into entrepreneurs.

Panu brings broad experience in product and technology leadership roles, along with a strong vision of how technology can enable new types of business models. As Prospr’s CTO, he will be responsible for developing the company’s technology and ensuring that the platform serves both social media influencers and businesses in the best possible way.

“We are truly delighted that Panu is joining our team. His experience and expertise are exactly what we need to take Prospr to the next level. We want to build a platform that makes collaboration between influencers and brands smooth, transparent and efficient,” says the company’s CEO, Veera Ullah.

“Panu joining us is a turning point for us. Under his leadership we can expand the platform from test use directly into several international markets and bring our service to app stores. This opens entirely new opportunities for both influencers and companies to collaborate more easily and effectively,” comments the company’s co-founder Eerika Yaropolskiy.

Panu Hällfors comments:
“I joined primarily because I believe in the founders’ vision, expertise and way of doing business. They are people who are not afraid of hard work and with whom it is a great pleasure to work! Affiliate marketing is clearly an underserved market in Europe, and micro-influencers in particular need an easy-to-use platform that makes business fair and transparent.”

Prospr focuses especially on micro-influencers who may not necessarily have massive followings but who hold a strong position in their own niche and have a genuine connection with an engaged audience. These influencers act as a trusted bridge between brands and customers.

Prospr is a community and network that helps micro-influencers grow into entrepreneurs. Together with brands, Prospr is building the future of influencer marketing, where authenticity and engagement are at the centre.

For more information:
CEO Veera Ullah
veera@prosprapp.com
0400127108